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Registered UK trade mark · Brand guidelines

How to use the PatientsCann UK® name and logo.

A short, public guide to our trade mark, logo, colours and fonts, so anyone who mentions or displays our brand can do it correctly. Please read this before using our name or mark anywhere.

Trade mark UK00004215817 Entity Community Interest Company Web patientscann.org.uk Contact info@patientscann.org.uk

Permission to use our mark

Ask us first

We're glad when people want to share and support our work. To protect patients and keep our identity consistent, please ask before you use our name or logo.

  • Please get written permission before using the PatientsCann UK® name, logo or branding in any promotional material, product, campaign or published content.
  • Partners are included. A current or past partnership does not, on its own, grant permission to use our name or mark. Please still ask each time.
  • Don't imply endorsement. Please don't use our brand in a way that suggests we endorse a product, service or claim unless we have agreed it in writing.
  • Fair mention is fine. You can refer to us by name in news, education or referencing, as long as you spell it correctly and don't alter or reproduce the logo.
Request permission — info@patientscann.org.uk

Our trade mark

The name

PatientsCann UK® is a registered UK trade mark. The name is part of our identity, so please write it exactly as shown and keep the registered symbol on it.

Write it like this
PatientsCann UK®
  • One word: "PatientsCann", with a capital P and capital C
  • Followed by "UK"
  • Show the ® symbol on the first or main mention
Please avoid
Patients Cann · PatientsCan · PCUK
  • Don't split it into two words or drop a letter
  • Don't shorten it to an abbreviation in public content
  • Don't lower-case it or restyle the capitals
RegistrationUK Intellectual Property Office No. UK00004215817, on the register since 24 October 2025 (classes 16, 35 and 41).
The ® symbolShow ® on the first or most prominent mention of the name, like this: "PatientsCann UK®". It tells readers the name is a registered mark.
Who we arePatientsCann UK is a patient-led Community Interest Company offering free education, advocacy and support for medical cannabis patients in the UK.
In short. Treat the name with the same care as the logo. Spell it correctly, keep the capitals, and keep the ® symbol on it.

Logo colours

The colours in our logo

The full-colour logo uses two greens. On dark backgrounds, the reversed logo swaps to a soft mint and white. Please don't recolour the logo outside these values.

Full-colour logo

Emblem & "Cann"
Deep Sage#517064

The leaf emblem and the "Cann" part of the wordmark.

Wordmark
Charcoal#41474D

The "Patients" and "UK" lettering, and the registered symbol.

Background
Cream#F8E7D0

Our preferred background behind the full-colour logo. White works too.

Reversed logo (on dark)

Emblem
Mint#B5D4C5

The leaf emblem in the reversed logo.

Wordmark
White#FFFFFF

The wordmark in the reversed logo.

Background
Primary Dark#3D5549

A recommended dark background for the reversed logo.

Our fonts

The fonts in our logo

The wordmark in our logo is set in Fredoka. We pair it with Poppins for everything else we write. These are our only two brand fonts, and both are free from Google Fonts.

The wordmark is drawn in ↓
PatientsCann UK®

Above: the logo, and the same words set live in Fredoka. In the logo the letters are saved as fixed artwork, so the shapes never shift.

Aa
A B C D E F G a b c d e f g 1 2 3 4 5
Fredoka
Logo wordmark & headings

The rounded, friendly face used for the logo wordmark and for our headings. Warm without being childish.

Aa
A B C D E F G a b c d e f g 1 2 3 4 5
Poppins
Body & everything else

A clean, highly legible face for body text, buttons and labels. It sits naturally next to Fredoka.

Note. You don't need the fonts to use the logo, the artwork already has the lettering built in. Fredoka and Poppins are only needed when you set new text alongside our brand.

Using the logo

Do and don't

The logo should always look the way it was designed. Please keep it clean, correctly coloured and undistorted.

Do use it as suppliedFull colour, level and with clear space around it.
Don't stretch or squashNever change its proportions.
Don't recolour itOnly use the approved logo colours.
Don't rotate or tiltKeep it upright and level.
Don't add effectsNo shadows, glows, outlines or bevels.
Don't bury itAvoid busy or low-contrast backgrounds.
Partners, please note. Even if you are partnering, or have partnered, with PatientsCann UK®, you still need our written permission to use our name, logo or branding in any promotional material or content. A partnership is not automatic permission to use the mark.

Logo files

Download the logo

The official logo files, free to download for approved use. SVG is best for print and screens; PNG is handy for quick documents and slides.

Full-colour logo
For light backgrounds
SVG PNG
Reversed logo
For dark backgrounds
SVG PNG
Emblem, sage
Avatars & favicons, light
SVG PNG
Emblem, white
Avatars & favicons, dark
SVG PNG

© 2026 PatientsCann UK® CIC. PatientsCann UK® is a registered UK trade mark (No. UK00004215817). Questions about using our brand? Email info@patientscann.org.uk.